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Hi ##_people_fname#
In recent years, data-based marketing has swept through the business world. In its wake, measurable performance and accountability have become the keys to marketing success. However, few managers appreciate the range of metrics by which they can evaluate marketing strategies and dynamics. Fewer still understand the pros, cons, and subtlties of each.
In this day and age, we have come to recognize that marketers, general managers, and business leaders need an understanding of these metrics... or find someone who does.
What Is a Metric?
A metric is a measuring system that quantifies a trend, dynamic, or characteristic.
Why Do You Need Metrics?
Managers must select, calculate, and explain key business metrics. They must understand how each is constructed and how to use it in decision-making.
Marketing Metrics: Opportunities, Performance, and Accountability
Today, marketers must measure new opportunities and the investment needed to realize them. Marketers must quantify the value of products, customers and distribution channels. Increasingly, marketers are held accountable for the financial ramifications of their decisions.
Mastering Metrics
Being able to "crunch the numbers" is vital to success in marketing. Knowing which numbers to crunch, however, is a skill that develops over time. Toward that end, managers must practice the use of metrics and learn from their mistakes.
Single click participation in marketing metrics! Click here
or
(you will be taken to a page of our website, though with our reporting funtions we will be able to measure how many of you clieked through. results shown next month)
We work hard to keep the most effective methods of e-marketing available to you and value your feedback, please feel free to email us , facebook us or twitter us!
If you're sending promotional or in house communications via email or sms', changing promotional content on your website or co-ordinating a marketing strategy and would like to sit down with us and go over a schedule of your key dates for free, please don't hesitate to contact us, we would love to hear from you.
Click here to email us or call 1300 503 404 to arrange a time.
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YOU SHOULD KNOW!
When looking at campaign ROI, marketers should closely examine both parts of the equation—the return and investment. The first is the return the campaign is yielding. The second is the cost associated with gaining those results. Both are important in determining if a campaign is achieving the apex of its potential.
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